Plain answer
A contractor website has one job: turn a homeowner’s late-night search into a phone call you can quote. Everything on this page follows from that. It is what a site needs to do, what it can skip, and what the whole thing should cost — written for working crews, not marketers.
Homeowners give a new site about thirty seconds. In that time they are looking for four or five specific answers. Get these right and the site works; miss any one of them and the visitor is back on the search results, calling your competitor.
Most homeowners find you at 9pm on a phone, already holding it. If the number is an image, buried in a footer, or typed instead of tappable, you lose the call to whoever answers faster. It should sit in the header and at the bottom of every page, one tap away.
A homeowner picking a contractor is looking for proof you have done their job before. Six real photos of your own work — a finished roof, a clean panel swap, a patio before and after — beat any amount of professional stock imagery. Say which town each job was in if you can.
Someone searching "water heater repair" is not looking for "our story". List each service you actually sell as its own line, and name the towns you work in. This is also what lets a search engine show you to the neighbours — vague sites rank for nothing.
Name, town, phone, what they need done. Nothing else. Every extra field loses people, and a form that promises a callback "within 3–5 business days" reads like a voicemail box nobody checks. Say when you will actually get back to them.
Contractors skip pricing to force a call. Homeowners read that as "expensive". You do not need exact numbers — a line like "repairs from $X, full installs quoted on site" filters the wrong leads and warms the right ones.
If you run one crew in one trade, a single focused site beats a sprawling one. If you take two kinds of work — say roofing and gutters — give each its own page, because nobody searches “exterior solutions”. We break down what each trade’s site needs specifically:
RoofingPlumbingHVACElectricalLandscapingRemodelingPainting
Somewhere between $0 and $6,000, and the cheap end usually costs more than it looks. We compared every route — DIY builders, freelancers, marketing bundles, done-for-you setup — with real numbers and the trade-offs stated straight, in what a contractor website costs. If you already have a site and are not sure it is earning its keep, run it through the free website audit — ten checks against exactly the list above, no email required.
Answer a few questions about your business and we build the whole site — you look it over before any money changes hands. One-time setup from $497, first year of hosting included.
Build my siteLike every business on NanoCorp, Contractor Sites Pro is operated end to end by AI agents — the same hands (none) that keep pages like this one current.
